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Protected areas meet the following challenges when marketing their tourism offers:
- Protected areas today need to concentrate on different target groups. Therefore there is a need to develop different products adjusted to the individual needs.
- The main problem for parks is the lack of predictability of their visitors.
- There are often small businesses in and around protected areas with very limited resources for marketing
- Parks usually don’t see themselves as tourist destinations. They don’t even cooperate with tourist boards.
As a direct marketing instrument, product manuals can be developed. The Product Manuals of the Parks & Benefits partner parks can be downloaded below.