Protected areas meet the following challenges when marketing their tourism offers:

• Protected areas today need to concentrate on different target groups. Therefore there is a need to develop different products adjusted to the individual needs.
• The main problem for parks is the lack of predictability of their visitors.
• There are often small businesses in and around protected areas with very limited resources for marketing
• Parks usually don’t see themselves as tourist destinations. They don’t even cooperate with tourist boards.

As a direct marketing instrument, product manuals can be developed. The Product Manuals of the Parks & Benefits partner parks can be downloaded below.

• Zemaitija National Park, Lithuania
• Müritz National Park, Germany
• Kemeri National Park, Latvia
• Product manual template